New Work… April Toner


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I got hooked up with a friend of a mutual friend, to do some logo and brand work. She was starting her own company and needed a new identity. She had this small graphic she found that she like. It was a boarder graphic she found. So I took that, tweaked it enough to make it her own. And more importantly so that her brand stand completely apart from her previous employer.

The graphic was in the warm palette range and she wanted her to be the same. I presented a few options in the warm palettes but suggested she go with a darker/cooler palette. I told her “The cooler color relates more to printer toner” “like little drops of ink.” So below is what we ended up with. She loves it and one of her clients said “How did you get so professional looking so fast?” So in my book that a huge success!

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3 thoughts on “New Work… April Toner

  1. Hi Brennan,

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